Introduction

At VivaValet, we believe in creating a world where aging is not feared but embraced.

We know firsthand that older adults are fully capable of living rich, fulfilling, and independent lives when they are given the tools and support designed for them.

Aging is not a decline—it is an evolution, one that holds potential for growth, autonomy, and continued contribution. But there's a problem. Somewhere along the way, society—and businesses—stopped designing for our future selves, all in the name of progress and perceived profit. Stopped valuing getting older. Older adults have been excluded from modern conveniences designed to make life easier, and in doing so, we've unintentionally created barriers for our own aging.

We refuse to accept this status quo.

Belief Statement

At VivaValet, we believe:

• Aging is universal—each of us will experience it, and as such, we all carry a responsibility to design for a future we want to grow into.
• Confidence is key—success in small, daily tasks builds trust and self-assurance that empowers older adults to live fully.
• Self-determination matters—older adults deserve choices and autonomy, and their right to these must be preserved and protected.
• Inclusivity is essential—from business services to technology, older adults must be collaborators in creating solutions that support their lives.
• Anti-ageism is non-negotiable—dismissing or devaluing the experiences of older adults diminishes us all. Messaging centered around "anti-aging" erodes self-worth and limits empathy.

Mission

Our approach focuses on:

• Honoring experiences—because wisdom that becomes more rich over time is that can shape better products and services.
• Empowering independence—by designing tools and frameworks to meet the unique needs of individuals based on an understanding of the individual experience.
• Advocating for systemic change—by calling out and addressing the ways businesses, agencies, healthcare and technologies exclude older adults.
• A modern ride-sharing app may make life easier for some, but if an 80-year-old who no longer drives cannot use it, we've created a world where they've lost autonomy. A bank that eliminates human interaction in favor of automation limits access to essential services. A delivery service that cannot be used without a smartphone alienates an entire demographic. A healthcare solution that is focused on solving for a disease instead of a human. We're here to challenge these failures and to ensure businesses build for and with older adults rather than leaving them behind.
• Aging is not just a challenge—it's an opportunity. An opportunity to preserve independence, foster connection, and center human dignity. When we all work together to craft a world where individuals of any age can thrive, we create a future we can look forward to, and not fear.