
Why Do We Say
'Our Olders'?
Labels are tricky. To us, "Older" means wiser, more experienced, and full of life. "Seniors" felt too broad—not everyone has earned their stripes. "Elder" once signified wisdom, but today, it's often associated with frailty.
We say "Our Olders" as a reminder to ourselves and our team—that every customer deserves the same respect and care as family (or better, shhh!).
Because we believe Older is better, wiser, and more experienced.