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Who We Are

We are a passionate group of humans on a mission to help older adults live in their own homes longer. We aim to design an environment that even we would be confident growing into. We create digital tools and services with an understanding that makes continued living at home easier and better for older adults.

Our Why

We built this company as an act of love to give more autonomy to older adults by giving them access to the parts of economies that are now reliant on technology.

We support anyone who is on the same journey with us including adult children, companies, communities, and government.

We are daughters, sons, grandchildren, and a value-based team.

What We Believe

We believe in creating a world where aging is not feared but embraced.

Read our full Founder's Manifesto

Our Values

Tech-Inclusivity & Accessibility

We make technology easy and seamless to book trusted services. Everyone deserves access to safe, intuitive solutions for independent living.

Clarity

Simple, transparent, and easy to use— we design products and services for confidence, not confusion.

Fun

Aging should be joyful! From our friendly service to delightful product interactions, we bring warmth and positivity to every experience.

Integrity

We treat every customer like family—no fine print, no gimmicks, just respect, honesty, and service you can trust.

Understanding & Learning

Aging is ever-changing, and so are we. We listen, learn, and evolve to meet real needs.

Respect & Kindness

We honor the wisdom of older adults, ensuring dignity, warmth, and admiration in every interaction.

If you are an older adult and chose to continue to live in your home… we are INSPIRED BY YOU EACH DAY!

If you care for an older adult, we applaud your desire to honor their choice and are here to support you in supporting them.

If you want to follow our start-up journey and dream for tomorrow, join our monthly newsletter for a candid play-by-play on what it takes to build this dream.

Meet Our Team

We are a passionate group of humans on a mission to help adults live in their own homes longer and better at any age. We design environments, digital tools, and services that inspire our own aging journey.